P&P Statement

ProblemStatement

Celler L’Alter De Benimaquia, a local winery in La Marina Alta, Spain specializing in autochthonous wines, wishes to break into the wine market in San Francisco.

PurposeStatement

The purpose of this study was to examine the wine market in San Francisco and to develop the appropriate promotional materials necessary for Celler L’Alter De Benimaquia to introduce their wines in San Francisco.

Wine

Wine, wine, wine! This is what I love!! From the grapevine to the complicate process of elaboration; the marketing, design and sale of this fabulous good. This blog is the diary of my final project (hopefully) for my DAI 505 class. Welcome! Please, if you are going to follow my blog I strongly recommend a glass of wine while reading.

Thanks
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